I’ve been a Thrive Market member since 2015, and over the years, I’ve bought everything from canned tomatoes to makeup. While I genuinely think Thrive Market is a great company with amazing deals on tons of organic and natural products, I’ve also learned that some products make the membership totally worth it – and that’s exactly what I’m going to share with you in this Thrive Market review.
I’ll also do a price comparison, stacking Thrive Market’s prices against major retailers like BJ’s Wholesale (like Costco), Walmart, Target, Wegmans, and Whole Foods to see how it really measures up. Whether you’re new to Thrive Market or just wondering if it’s worth your money, this review will give you the insight you need before shopping.
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Quick Look at Thrive Market
- What is Thrive Market? Thrive Market is an online membership-based grocery store that focuses on organic, healthy, gluten-free, and specialty foods, including pantry staples and frozen items, along with vitamins, supplements, beauty products, and household essentials.
- How much does Thrive Market cost? The membership costs approximately $60 per year, but Thrive Market frequently runs promotions and special offers for new members.
- Is Thrive Market easy to cancel? Yes. You can cancel your membership through Thrive Market’s 24/7 live chat or by submitting a request through their help center.
- Who is Thrive Market best for? Thrive Market is best for people who regularly buy gluten-free foods, organic pantry staples, supplements, protein powder, collagen, and healthier convenience foods, grocery items, and household essentials.
- Who probably shouldn’t bother? Thrive Market may not be worth it for shoppers who mostly buy basic groceries, don’t prioritize organic or specialty foods, or already have easy access to affordable organic and gluten-free products locally.
- What’s the latest Thrive Market deal? Thrive Market frequently changes their promotions and often includes a discount or free gift for new members.
👉 SEE THE CURRENT THRIVE MARKET OFFER HERE
Why I’ve Continued To Pay for My Thrive Market Membership Since 2015
I originally joined Thrive Market in 2015 because I was curious. Online grocery shopping was just starting to become a real thing, and I was already a few years into my weight loss journey and prioritizing healthier, organic foods. At the time, I was also working full-time with two little girls, so the thought of ordering groceries online and having them delivered right to my doorstep was incredibly appealing.
Well, after that first box, I was hooked.
The first things I noticed were the convenience, the selection, and the prices. Many of the prices were comparable to my local grocery stores — and in some cases even cheaper. But what really stood out to me was the access to organic brands and specialty products like protein powder, collagen powder, healthier snacks, and pantry staples that were often hard to find or constantly sold out at my local stores.
So initially, it was the convenience, affordability, and access to healthier products that kept me coming back to Thrive Market.
Then in 2020, I was diagnosed with celiac disease, and that’s when I truly started to appreciate how valuable Thrive Market could be. Their gluten-free selection is honestly unmatched compared to just about every grocery store in my area. And I live in Buffalo, NY, where we have access to a lot of grocery stores. Even with all those options, I still struggled to consistently find all the gluten-free products I needed and wanted in one place.
Thrive Market made that process so much easier for me.
Over the years, I’ve used Thrive Market to order everything from collagen peptides and protein powder to vitamins, pantry ingredients, healthier snacks, organic convenience foods, gluten-free staples, and even beauty products.
And while I still shop regularly at Wegmans, Target, BJ’s, Walmart, and local grocery stores, Thrive Market continues to stand out for me because of the convenience, product selection, and ability to quickly stock up on healthier products I already use without having to drive all over town.
And this is exactly why I’ve been a Thrive Market member since 2015 and happily pay the yearly membership fee year after year.
I hope you find this review helpful.
Is Thrive Market Actually Cheaper?
This is probably the biggest question people ask before signing up for Thrive Market, and honestly, I think the answer is both yes and no.
Not every product on Thrive Market is automatically cheaper than what you’ll find at Target, Walmart, Costco, BJ’s, or even your local grocery store. However, in my experience, Thrive Market products are also not outrageously overpriced compared to local stores either. In fact, I’ve often found that many products are priced similarly — and in some cases even a little cheaper — than what I find locally. And compared to stores like Whole Foods, some Thrive Market products are dramatically less expensive.
I still do a lot of my shopping locally, especially for fresh produce, meat, dairy, and basic grocery staples.
But where I consistently notice the biggest savings is with gluten-free foods, supplements, collagen, protein powder, organic pantry staples, and specialty products that are often significantly more expensive at traditional grocery stores.
For me personally, Thrive Market also saves a ton of time. Instead of running around trying to find specialty ingredients or healthier products at multiple stores, I can usually order most of what I need in one place and have it shipped right to my door.
And honestly, that convenience alone is worth a lot to me as a busy mom who cooks most meals at home.
Thrive Market Sales and Promotions
Another thing I love is that Thrive Market is constantly running sales and promotions. Not only do they regularly discount many of the top organic and healthy brands, but they also frequently offer extra coupons — sometimes up to 15% off your total order — along with free shipping on orders over $49.
And if you’re a new member, Thrive Market is almost always running some type of special promotion for first-time customers. They frequently offer discounts, free gifts, or other perks for new members, so it’s definitely worth checking to see what the current offer is.
👉 CHECK THE LATEST THRIVE MARKET NEW MEMBER DEAL HERE
When you combine the sales, convenience, product selection, and savings on specialty products I already buy regularly, the membership can easily pay for itself over time.
And with that said, let me share the specific Thrive Market products I personally think make the membership totally worth it.
Gluten-Free Food Products
In my opinion, what really makes Thrive Market shine – and what definitely makes the membership worth it – is their huge selection and availability of gluten-free products.
I was diagnosed with celiac disease in 2020, and while I had already been eating mostly naturally gluten-free, I still struggled to find things like gluten-free pasta, bread, and other specialty items. Thrive Market changed that. They have an entire gluten-free category, and at the time of this review, they had over 5,800 gluten-free products available.
👉 SEE THE CURRENT THRIVE MARKET DEAL AND START SHOPPING THEIR GLUTEN FREE PRODUCTS.
Best Gluten-Free Products at Thrive Market
Some of my go-to gluten-free items include:
- Thrive Market Brand – They offer everything from pasta to sauces to snacks.
- Favorite gluten-free brands – Thrive carries many of my top gluten-free brands, including:
- Schar
- Jovial
- Quinn Snacks
- Simple Mills
- Bob’s Red Mill (Gluten-Free Items)
- King Arthur (Gluten-Free Items)
- Annie’s
- Primal Kitchen
- Purely Elizabeth
- Cappello’s (Frozen section)
- Bobo’s Bars
- And so much more!
If you’re celiac or gluten-sensitive and struggle to find gluten-free food options, Thrive Market is a game-changer.
How Does Thrive Market Compare to Other Stores?
Wegmans (Buffalo, NY area)
Wegmans actually does a great job meeting the needs of gluten-free shoppers. Their store-brand products are clearly labeled, and they have a dedicated gluten-free section with both dry goods and frozen items. Prices are comparable to Thrive Market, but where Thrive really stands out is selection.
For example, I buy a lot of gluten-free pasta (because I love my Italian food). My favorite brand is Jovial, and while Wegmans carries some Jovial pasta, they often don’t have the variety or the specific types I need. Thrive Market, on the other hand, has the best gluten-free pasta selection I’ve found.
The same goes for gluten-free bread products like Schar pizza crust or Italian bread—Thrive Market consistently has what I need in stock. And don’t even get me started on their jarred sauces – I love their Thrive Market brand sauces (shhh, don’t tell my mom!).
So while Wegmans is a solid option, I always order my gluten-free staples from Thrive Market.
Target & Walmart
This might vary based on location, but in my area:
- Both Target and Walmart had very small gluten-free selections, and nothing was clearly organized – I had to hunt for the items I needed.
- Walmart was especially disappointing – despite being such a massive store, their gluten-free section was just a small corner of one aisle.
- Because their selections were so limited, I couldn’t even do a fair price comparison—they simply didn’t carry the items I buy.
Thrive Market wins by default here because they offer way more variety and make shopping for gluten-free items so much easier.
Whole Foods
Now, you’d think Whole Foods would have an amazing, perfectly organized gluten-free selection, right? Yeah… not so much.
- Their gluten-free pasta selection was minimal – just a few options from their store 365 brand, Jovial, and a couple of others.
- Every gluten-free item was at least $1-$2 more than Thrive Market.
- Their actual gluten-free section was small – they carried some gluten-free flours, but again, prices were $2-$3 more than Thrive Market.
- They didn’t even carry Schar products!
- Quinn Pretzels (one of my favorites) were $1 more at Whole Foods.
- Cappello’s products were $2-$3 more than Thrive Market.
Is Thrive Market Worth It for Gluten-Free Shoppers?
From my experience, if you have celiac disease or a gluten sensitivity, Thrive Market’s gluten-free selection alone makes the membership worth it—even if you don’t buy vitamins, supplements, or superfoods.
At $59.95 per year, the membership more than pays for itself in just a few orders. And honestly, if you’re regularly buying gluten-free products, you’ll probably end up saving money by shopping at Thrive Market.
Thrive Market Collagen Peptides
I drink a smoothie every single day – and have for over 10 years. Not only is it a great way to get my daily fruits and veggies in, but it’s also an effortless way to add superfoods without any extra hassle.
One of my absolute favorite Thrive Market finds? Their Grass-Fed Collagen Peptides. At $25.99 for a 20-ounce bag, I truly think this is one of the best deals they offer. The quality is top-notch, the price is incredibly reasonable, and with over 5,000 five-star reviews, I’m clearly not the only one who loves it.
I add this to my smoothie every morning, and I swear by it. I won’t dive into all the health benefits of collagen here, but let’s just say – I get compliments on my skin and hair all the time, and my answer is always the same: Collagen.
How Does the Price Compare?
I did a little price matching, and honestly, Thrive Market comes out on top in most cases:
- Whole Foods: A 16-ounce bag of their store-brand collagen costs $27 – which is smaller and more expensive than Thrive Market’s. Whole Foods prices on superfoods, in general, are outrageous.
- Wegmans, Target, and Walmart: They carry Vital Proteins Collagen, which is another great brand, but it was $10 more than Thrive Market’s collagen.
- BJ’s Wholesale (Costco/Sam’s Club equivalent): This was the only store that beat Thrive Market’s price. They offer a 24-ounce bag for $31.99, but it frequently goes on sale for $25—and sometimes, they even have a $10 coupon, bringing the price down to $15. When that happens, you better believe I’m running to BJ’s to stock up!
Protein Powder
Another staple I always have on hand is protein powder. I don’t add it to my smoothies—since I already use collagen in those—but I do mix it into my daughter’s smoothies, stir it into my oatmeal, and love making protein shakes as an afternoon snack.
My go-to (and honestly, the only brand I like) is Garden of Life Organic Unflavored Protein Powder – and Thrive Market always has the best price at $35 for a 20-ounce container.
How Does the Price Compare?
When I did a price comparison, a few things stood out:
- Walmart & Target: They carried Garden of Life, but only in vanilla and chocolate – not unflavored, which is the only one I use.
- Wegmans: They did have the unflavored version, and the price was comparable, just a few dollars more than Thrive Market.
- Whole Foods: Don’t even get me started. I truly don’t know who sets their pricing or how they stay in business, but the exact same protein powder was $10 more than at Thrive Market.
So, let me just say this – if you’re looking to add collagen and protein powder to your daily routine, buying both from Thrive Market alone makes the membership worth it. The price, quality, and convenience just can’t be beaten.
👉 CHECK TODAY’S THRIVE MARKET DEAL + NEW MEMBER OFFER
Other Superfoods
When it comes to superfoods like chia seeds, hemp seeds, cacao powder, and MCT oil, here’s what I’ve found:
- Thrive Market vs. Whole Foods → Thrive Market wins by a landslide – Whole Foods prices are significantly higher.
- Thrive Market vs. Wegmans → Prices are pretty comparable.
- Thrive Market vs. Walmart & Target → They do carry some superfoods, but the brands are hit or miss, and the selection is small.
This is where Thrive Market really stands out – not only do they have a huge variety of superfoods at great prices, but they also provide detailed descriptions, nutrition facts, and customer reviews so you can make an informed decision before buying. If you’re serious about stocking up on high-quality superfoods, Thrive Market is 100% worth it.
Vitamins
Another one of the products that truly makes a Thrive Market membership worth it – my Garden of Life Women’s 40+ Vitamins.
In case you haven’t noticed, Garden of Life is one of my favorite brands, and Thrive Market offers a ton of their products. I love their products because they’re high quality without being ridiculously overpriced. I’ve been taking these vitamins for 10 years, and I swear by them.
At $64 for 120 tablets, they’re not cheap – but since I take two a day, one container lasts me two months, which makes the cost more manageable.
How Does the Price Compare?
When I did my usual price check, here’s what I found:
- Wegmans, Target, and Walmart → None of them carried my exact vitamin. They either had the gummy version (which I don’t want) or a general women’s multivitamin, but not the Women’s 40+ formula.
- Whole Foods → Are you ready for this? Hold on to your hats! They had the exact same vitamin for $90 – yes, you read that right. $26 more than Thrive Market for the same product.
At this point, can we all just agree that if you shop at Whole Foods and switch to Thrive Market, you’ll save a boatload of money?
👉 SEE WHY I’VE BEEN A THRIVE MARKET MEMBER SINCE 2015
Other Vitamins & Supplements at Thrive Market
Just like with superfoods, Thrive Market has a huge selection of vitamins and supplements. You can find everything from:
- Magnesium gummies
- CBD gummies
- Ashwagandha
- Turmeric
- …and just about every vitamin and supplement you could need.
Each product comes with detailed descriptions and customer reviews, so you can feel confident about making an informed decision. I haven’t price-matched every single vitamin, but at a quick glance, the prices are on par with everything else I’ve purchased from Thrive Market—high quality at affordable prices.
Alright, those are my go-to Thrive Market items and the reason I renew my membership every year. But of course, Thrive Market has so much more to offer beyond food and supplements.
They carry a wide range of household essentials, including:
- Personal care items – Toothpaste, deodorant, shampoo, and more.
- Home goods – Eco-friendly cleaning supplies, laundry detergent, and makeup.
- Pet supplies – Because our furry friends deserve healthy products too!
Now, don’t expect to find big-name brands like Crest, Tide, or Scott Tissue here. Thrive Market focuses on products that are environmentally friendly and better for you, so if that’s something you value, I highly recommend taking a look at what they offer.
Do a little research and price comparison, and I’d be willing to bet you’ll find that Thrive Market’s prices are just as good—if not better—than what you’d pay in stores.
A Few More Reasons I Love Shopping at Thrive Market and Renew My Membership Every Year
Beyond the great prices, there are a few other reasons why I prioritize shopping at Thrive Market – and while these don’t necessarily have to do with cost, they definitely add to the overall value of a membership.
Honest Reviews from Real Customers
I’m a big review reader – especially when I’m trying something new. I like to know what other people think and hear about their experiences before I spend my money. That’s something I really appreciate about Thrive Market – every product has customer reviews, and people don’t hold back.
If someone had a bad experience, they’ll say it. If they love a product, they’ll rave about it. I always read reviews, but I find them especially helpful when I’m shopping for vitamins, supplements, or new gluten-free products.
Think about it – when you’re shopping in a physical store, you’re buying blind. You have no idea if a product is good, effective, or even worth the price. With Thrive Market’s reviews, you can make an informed decision and avoid wasting money on something you’ll end up tossing aside.
Detailed Product Information & Research
This goes hand-in-hand with the reviews. Every product on Thrive Market includes:
- A detailed description
- Full ingredient lists
- FAQs and other helpful info
I love this feature because, again, it helps me make an informed decision before I buy. When you’re in a store, it’s hard to stop and research a product while navigating crowded aisles and trying to get your shopping done. With Thrive Market, all the info is right there – no guessing, no last-minute Google searches.
The Convenience Factor
I know one of the biggest questions about Thrive Market is “Will I actually save money?” or “Is the membership worth it?” And I totally get it – no one wants to waste money. I’ve already broken down why the answer is yes to both, but I just want to add one more thing:
The convenience is priceless.
Like you, I live a super busy life, and I don’t have time to bounce around to five different stores trying to track down my gluten-free staples or vitamins. With Thrive Market, I can place an order in minutes, and it shows up at my doorstep in just a few days – all while knowing I’m not overpaying.
Plus, reordering is easy with their Save Lists feature. You can create shopping lists for your go-to items, so when you’re running low, you can place your order with just a few clicks.
My Final Thoughts
At the end of the day, Thrive Market is more than just an online grocery store – it’s a convenient, cost-effective way to stock up on high-quality, organic, and specialty products without overpaying.
Whether you’re looking for superfoods, vitamins, gluten-free essentials, or everyday pantry staples, Thrive Market consistently delivers great prices, an incredible selection, and the convenience of having it all shipped straight to your door.
Add in the honest customer reviews, detailed product descriptions, and easy reordering features, and it’s clear why I renew my membership every year.
If you’re still on the fence, I highly recommend giving it a try – your first few orders will likely more than cover the cost of the membership, and you’ll quickly see why so many people (myself included) swear by Thrive Market. I hope you found my review of Thrive Market helpful. I’d love to know what your favorite products are to purchase from Thrive Market.
Alisa Lignoski says
Does thrive market except EBT Foodstamps?