If you’re looking for an honest review of Thrive Market to help you decide if it’s a good fit for your budget and lifestyle, you’ve come to the right place. In this comprehensive and honest Thrive Market review, I cover how it works, highlight some of the best Thrive Market products available, and explore whether you can save money by shopping at Thrive Market.
I’ll also compare Thrive Market to popular retailers like Costco and Whole Foods to see how it stacks up and whether it’s worth the yearly membership. Whether you’re new to Thrive Market or just curious about what it offers, this review is a must-read before shopping.
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My Honest Thrive Market Review 2023: Everything You Need to Know
As someone who’s been a Thrive Market member since 2015, I can confidently say that I have a lot of experience with this online grocery store; I place an order once a month or so. It’s my favorite place to shop online when stocking my kitchen with gluten-free, organic, and other healthy pantry staples. I also shop there for vitamins, Collagen powder, and natural makeup brands.
I’m excited to share my honest review of Thrive Market with you, so you can decide if it’s the right choice for your family.
In this review, I’ll cover everything from how Thrive Market works to the best products. I’ll also share my experience and how it compares to other retailers like Costco and Whole Foods.
Plus, I’ll answer some of your most common questions about Thrive Market, like whether you can save money by shopping there.
In this Thrive Market Review, I want to share my honest opinion so you can decide whether or not it’s worth the membership cost for your family.
If you’re excited to order your first order from Thrive Market, now is a great time to do it! As a first-time buyer, you can enjoy 30% off your first purchase and a FREE gift! Get the deal here 👇
Jump to:
- My Honest Thrive Market Review 2023: Everything You Need to Know
- What is Thrive Market
- Thrive Market Coupon
- How Much Does a Thrive Market Membership Cost?
- Is Thrive Market Worth It?
- Is it easy to cancel a Thrive Market membership?
- Does Thrive Market have a free trial?
- How does Thrive Market work?
- Who will love shopping at Thrive Market?
- Who might not be interested in shopping at Thrive Market?
- My Favorite Thrive Market Products
- Quality of Thrive Market Products
- Helpful Shopping Tips
- Is Thrive Market Comparable to Costco, Sam’s Club, or Bj’s Wholesale
- Shipping and Packaging
- Thrive Market Promo Coupon
- FAQs
- Other Helpful Reviews
What is Thrive Market
Like membership stores like Costco, Sam’s Club, and BJ’s, Thrive Market is a membership-based online marketplace offering a wide variety of healthy and eco-friendly products.
Thrive Market sets itself apart, focusing on natural and organic products, making it similar to Whole Foods. Many people describe Thrive Market as “Whole Foods meets Costco,” and I completely agree. Thrive Market’s prices are more affordable than Whole Foods, and you can save 40-50% off retail prices on many products compared to what you would pay at Whole Foods.
With a Thrive Market membership, you can access their extensive selection of products and enjoy exclusive discounts on everything they offer. Plus, their online shopping platform makes it easy to find what you’re looking for and have it delivered right to your door.
They have a wide selection of health foods, household items, hygiene products, and makeup, all at prices comparable to what you’d find at your local grocery store.
What’s great about Thrive Market is its mission to make healthy living easy and affordable for everyone. They carefully curate their products to ensure that everything they offer is high-quality, healthy, and ethically sourced. Plus, with their membership program, you can access exclusive discounts and free shipping on orders over a certain amount.
Through their Thrive Gives program, they are committed to making healthy food accessible to everyone, not just those who can afford it. For every paid membership purchased, they donate a free membership to a family or individual in need, whether it’s a low-income family, a teacher, a first responder, or a veteran.
Thrive Market Coupon
New subscribers can get 30% off their first order and a free gift when purchasing a membership! (1-month and 1-year memberships available).
How Much Does a Thrive Market Membership Cost?
Thrive Market offers two membership options: an annual membership for $59.95 or a monthly membership for $12.00. But what’s included in this membership?
Well, it’s more than just access to their website. Members get exclusive discounts, special sales, and even free gifts with their orders.
So, suppose you’re someone who prioritizes healthy living and wants to save money on natural and organic products, plus loves the convenience of online grocery shopping. In that case, a Thrive Market membership might be a great option for you.
Is Thrive Market Worth It?
Do I think Thrive Market is worth it? Yes, absolutely! I know, I know, the membership fee can be a bit of a turn-off. But let me tell you, the savings you get from Thrive Market’s products more than makes up for it.
Here are five reasons why I think it’s worth it:
- First, the prices are either the same or cheaper than what you’d find at retail prices at Whole Foods or your local grocery store. Plus, the prices are significantly lower than those of Instacart or other grocery delivery services. So, if you use grocery delivery, I recommend trying Thrive Market.
- Second, Thrive Market has a handy feature on their website where you can research and read product reviews before purchasing. This is a lifesaver if you’re starting a new diet like gluten-free, Keto, Whole30, or paleo; it saves you time and money from buying products that might not work for you.
- Third, everything is ordered online and delivered straight to your door. This means you never have to leave the house, saving you time and gas money.
- Fourth, Thrive Market frequently offers deals and special discounts on their website and app. Plus, they offer Thrive Cash on certain items, another way to save money. You also get free shipping on orders over $49.
- And last but not least, the Thrive Market brand is my personal favorite. The store-brand items are priced incredibly well and are of excellent quality. I’ll share some of my favorite Thrive Market brand products below.
Thrive Market offers numerous Keto, Paleo, Gluten-free, and other specialty items under their brand. These items are more affordable than what you’ll find with name brands in the stores. So, if you follow any of those eating styles, I highly recommend checking out Thrive Market.
Is it easy to cancel a Thrive Market membership?
If you’re looking to cancel your Thrive Market membership, it’s a pretty straightforward process. All you need to do is contact their support team through the live chat feature on their website. They’ll ask you a few questions to confirm your account information and cancel your membership.
Does Thrive Market have a free trial?
Thrive Market used to offer a free 30-day trial membership, but they no longer do. However, if you decide to purchase a yearly membership, you’ll have a 30-day guarantee period where you can get your money back if you cancel your membership. Also, they have a savings guarantee policy that promises to automatically give you the difference in Thrive Market credit if you don’t make back your annual membership fee in savings by the end of the year. You can cancel your membership anytime you want.
How does Thrive Market work?
Once you become a member of Thrive Market, you can start shopping for your favorite items using their website or app. Here’s how:
- Browse for the items you want to buy using their categories.
- Add the items to your cart.
- Place your order.
Shopping can be overwhelming at times, but here are some helpful tips to make it easier:
- Use their filters to browse by diet or eating style. For instance, if you have a gluten allergy, you can click on the gluten-free diet and see all the available options.
- Shop by the grocery aisle or categories. Like a traditional grocery store, food items are organized by “aisle.” For example, baking, canned and packaged cereals, granolas, etc.
- Check out the Thrive Market Brand. Many healthy and organic options are available under their brand and are always of excellent quality.
- Create lists for frequently bought items, such as baking supplies, canned goods, or pantry staples. This will make it easier for you to shop in the future. Once you have a membership, you can see all of my Thrive Market shopping lists.
Who will love shopping at Thrive Market?
- Someone who loves the convenience of online grocery shopping. With Thrive Market, you can easily browse their vast selection of natural and organic products and deliver them straight to your door.
- Someone who may not have access to larger grocery chains or specialty food items. Thrive Market offers many products that may not be available at your local grocery store, making it an excellent option for those living in rural areas or smaller towns.
- Someone who follows a specific diet, such as gluten-free, Keto, or Paleo, can find many brands and products to meet their needs at affordable prices on Thrive Market.
Who might not be interested in shopping at Thrive Market?
- Thrive Market may not be the best fit for everyone. If you have easy access to grocery stores and enjoy shopping in person, Thrive Market may not be necessary.
- Additionally, if you focus solely on finding the cheapest deals, you may not see the same discounts at Thrive Market.
- Lastly, if you don’t prioritize buying organic and natural products, then Thrive Market may not align with your values.
My Favorite Thrive Market Products
As I mentioned, I love stocking my pantry with essentials from Thrive Market by ordering a box every month. And if you’re a member, you can check out my shopping lists to find great items to add to your cart.
Here are some of my favorite products from Thrive Market:
- First and foremost, I have to mention their selection of gluten-free items. Since I have a gluten allergy, it’s great to find all my favorite gluten-free brands at affordable prices and deliver them right to my doorstep. Some of my go-to gluten-free brands from Thrive Market include Shar, Simple Mills, Bob’s Red Mill, Jovial, and various gluten-free flours and gluten-free pasta. Just click on gluten-free on their website, and you’ll see their huge selection.
- Two of my must-have items from Thrive Market are the Thrive Market Collagen and Garden of Life Vegan Protein Powder. They’re both high-quality and affordable – the Collagen is only $24.99, and the Protein Powder is $35.99. I’ve compared prices to other stores and they can’t be beat. You can see my post on Collagen vs. Protein Powder for more information on which one to choose for smoothies.
- And when it comes to smoothie-making, Thrive Market has got you covered with all sorts of superfoods. I always add chia seeds, coconut oil, cacao powder, hemp hearts, and flaxseed to my smoothies, and Thrive Market has them all at great prices.
- I regularly stock up on their canned tomatoes, tomato paste, jarred sauces, capers, jalapeno peppers, beans, canned pumpkin, coconut milk, rice, quinoa, almond flour, and other healthy pantry essentials.
- Thrive Market has a variety of spices, including Everything But The Bagel, Fajita, and all basic seasonings, at excellent prices.
Quality of Thrive Market Products
- I haven’t purchased chicken, beef, seafood, or other perishables from Thrive Market, so I can’t speak to the quality – I use Butcher Box for this.
- In my experience, I’ve had nothing but positive outcomes with the shelf-stable products I’ve ordered from Thrive Market. Not only have they always been delivered to me without any issues, but they’ve also been top-notch and delicious. I especially love the Thrive Market brand, which I frequently order, as I find it an excellent option for affordable yet healthy food choices.
- One thing I appreciate about the Thrive Market brand is that they offer various products, from pantry staples like beans and rice to snacks like popcorn and nuts. And, because they’re committed to using only the highest-quality ingredients, I always feel confident in the products I’m purchasing.
- Plus, since they have their own brand, they can often offer lower prices than other retailers. Overall, I’ve been impressed with the Thrive Market brand and would highly recommend it.
Helpful Shopping Tips
As a Thrive Market customer since 2015, I can offer some shopping advice.
- Plan in advance. Since it’s not a next-day delivery service like Amazon Prime, it’s best to shop for the month or at least two weeks at a time. This will save you time and ensure you have what you need.
- Stay organized. Keep track of items in your pantry and make a list of the things to order ahead of time.
- Create a shopping list inside Thrive Market. Search out all your favorite products and save them to your favorites. Then create them into lists.
- Watch (or wait) for coupons. Thrive Market frequently sends coupons for 10-15% off your total order to your email, so keep an eye out for them. You can also find frequent sales of name-brand products in the app, on the website, or in your email.
Is Thrive Market Comparable to Costco, Sam’s Club, or Bj’s Wholesale
I wouldn’t compare Thrive Market prices to wholesale prices.
Wholesale stores don’t carry all of the organic name brands found at Thrive Market but do offer a better selection than they did years ago.
I can purchase organic peanut butter, olive oil, pasta, rice, sauce, bread, and many other natural products at great prices at wholesale stores. I need to purchase a larger size, but the price is often much lower.
So, I think they can compete with grocery chains, but prices are not necessarily “wholesale pricing.”
Alright, I think I’ve established that Thrive Market’s retail prices are reasonable, and you’re not going to get ripped off. The $59.95 annual membership is worth it.
Shipping and Packaging
Most of my orders come within 3-4 shipping days, but I have had a couple of orders take as few as 2 days and up to 5 days.
Everything comes in a very sturdy box and is carefully wrapped. They wrap all fragile items and place “crushable” things on top, and I never had anything sent broken or crushed.
Thrive Market Promo Coupon
Right now, they’re offering a fantastic deal for first-time subscribers. You can get a 30% off your first order, plus a gift when you purchase a membership. They provide one-month and one-year memberships, so you can choose the one that works best for you.
FAQs
Absolutely! Thrive Market offers a great selection of specialty foods at affordable prices, so if you tend to order those types of items frequently, you’ll save money. In fact, Thrive Market calculates your savings with every order, and if you don’t save the total cost of your membership within a year, they’ll refund it to you. So not only do you save money, but you also have peace of mind knowing that Thrive Market stands behind their promise to help you save.
Can you use Thrive Market without a membership? No, you cannot shop on Thrive Market without a membership or see their prices. If you sign up for the annual membership, you can cancel anytime within the 30-day Thrive Market free trial. It’s easy, and they’ll fully refund the membership price to your credit card.
Yes, In my opinion, Thrive Market is definitely worth the money. While there is a membership cost, the specialty and organic foods savings quickly make up for it. I order from Thrive Market every month and find that the convenience and affordability of their products make the membership cost worth it. Plus, if for any reason you don’t save the cost of the membership in a year, Thrive Market will refund it to you.
Thrive Market offers a wide range of natural and organic foods, including many items found in the natural food section of grocery stores, Whole Foods, and local health food stores. However, they do not offer fresh dairy, eggs, or produce; you need to purchase these items from your local grocery store.
No, Thrive Market is an independent company and is not owned by Amazon or any other major corporation.
Thrive Market and Amazon are both useful for different purposes. While Amazon has a vast selection of products, Thrive Market focuses on providing affordable, healthy food and clean living products. Therefore, it’s difficult to say that one is better, depending on what you’re looking for. Personally, I have both an Amazon Prime membership and a Thrive Market membership.
I hope my review of Thrive Market was helpful to you. If you have any questions, please drop them in the comments section, and I’ll get back to you as soon as possible.
Other Helpful Reviews
See all of my reviews.
Liz D. says
Very thorough, thoughtful & detailed review. Super helpful! Thanks!
Tammy Overhoff says
Thanks so much, I’m so happy you found it helpful. I’ve been a Thrive Market customer for over 5 years now so I feel confident in talking about and sharing my experiences.
Stacey says
I signed up for the annual Thrive membership and I canceled after 3 shipments. Everyone of my boxes came busted and some of my items were damaged. Thrive was great with the cancelation process and refunding my money immediately; however, there’s a lot to be desired with their shipping company.
I purchased some basic staples in 2 orders and ordered a frozen box to test them out. The salmon which claimed to be wild caught was fishy, tasted like it was farmed, and the largest price was 2.8oz not cooked. In all honesty the seafood I get from my local Whole Foods store was 99.9 times better than theirs.
One of the things I didn’t like was you’re not able to view the items before signing up.
I think it’s worth it to test them out and for those considering it, go monthly. If you chose annual and you hate it you do have 30 days to request your money back and cancel. I would strongly advise using the chat feature as you’ll have a paper trail if you need to dispute the charge if they don’t follow through on the cancelation.
Tammy Overhoff says
That’s such a bummer you had that experience. Fortunately, I never had my shipments damaged in any way. Also, I haven’t ordered any of their frozen foods so I can’t speak on that but that’s a bummer too that was your experience. And yes I agree I still think it’s worth it for someone to test it out because I find it super helpful using it for my gluten free items, collagen, and protein powder.
Brandi Hill says
to me thrive is ideal for someone who lives in a food dessert so paying more is worth it to them.
I live behind a Publix in a yogi, health conscious neighborhood . I also have a small natural grocer, grassroots.. About 80% of the items are in stock at Publix and are substantially cheaper than thrive.
I’m also a heavy Amazon shopper and once every two months I get my staples from Walmart.
I’d love to stop shopping at Walmart and Amazon. This is another pro to thrive .
Probably the best aspect of thrive you feel good supporting them.
One day I’ll be there but for now they are just so expensive to me.
Tammy Overhoff says
That’s a great point. I have a much different experience. I live in Buffalo, NY and have numerous grocery stores, health food stores, and a whole foods around me. I do show at them still but I also love having thrive market to order my staples online from. I find in my area the prices are the same or cheaper, definitely cheaper than Instacart so I like I think thrive market is worth it for that reason.
Jennifer Clutterbuck says
Placed my first order on April 25 and got email saying package won’t be delivered until May 5 as of yesterday April 29. Today April 30 email now says delivery will be May 7. Not sure where the 3 day delivery is?
Tammy Kresge says
Right now they are so behind because of everything going on. I know my order was super late too. Hopefully things will get back on track soon.
Liz says
This helps a ton, thx for the review!
Tammy Kresge says
You’re very welcome.
Tammy Overhoff says
You’re welcome! I’m glad you found my Thrive Market Review helpful.
RizG. says
This is a no brainer in my household. Me and my husband are starting a Keto Lifestyle Diet and we have just been verified as a military member so the membership fee was waived and I am taking advantage of lots of deals and discounts plus the site is very user friendly.
Thank you for your feedback. Bless
Tammy Overhoff says
Agree!! I’m Gluten-free and even though I live near many grocery stores I find shopping at Thrive to be so helpful and convenient. Not to mention that the prices are always the same or even cheaper than my local grocery stores.
Deb says
While I agree with people who say you can get many of these items on Amazon. One thing to consider is Amazon’s packing sucks! I have Amazon Prime and use it on a daily basis due to the fact that we live rurally. Whenever I order a food item from Amazon, it comes in a box with everything else. I have had a case of canned dog food and bottles of bbq sauce in the same box with one little air bubble or protection. Needless to say, the products are almost always damaged or broken. I will be placing my first order with Thrive. If their packing is appropriate for the product, I definitely will continue shopping with them. While I love the convenience of Amazon Prime, I hate the way they pack thier items.
Julia says
A really, I think you can find better deals elsewhere without paying a membership fee. Most prices are equal to Amazon, even if they say they have a 30% discount.
Tammy Overhoff says
With amazon prime you’re still paying a yearly membership though and it’s more money. And I find the prices to be cheaper than amazon and I prefer buying from one seller.
Kat says
I wanted to add a comment:)
I have a Thrive Gives membership, I am disabled and it’s hard for Me to get to stores all the time (someone else purchased a membership so mine was paid for by that other persons paid membership) I also mainly shop Wegmans/Aldi and everything I order from Thrive, saves Me money on each item and the gas/time it would take to drive to the store/stores.
As You stated, you just have to plan ahead and not order something You need tomorrow lol 🙂 my savings per item ranges from .30 cents to almost $2. My most recent order totaled $142. I had a thrive coupon for the order and paid $123. All these items at Wegmans would have cost $158 total(can’t compare Aldi because they don’t carry some of the items)
Also, depending on order total, You get free shipping and free gifts (a lot are full sized products on this order I received free shipping, a 16 oz jar of ghee and a protein powder full size sample)
As Our Author stayed, check it out, try a 30 day membership and see if it’s worth it for You 🙂
Tammy Kresge says
This is great feedback!! And I totally agree, if you use Thrive correctly and plan for things you can actually save a lot of money and time.
Lindsey Backen says
Thanks for this review. I have been looking into different options for getting food to my door. I live in a town with one very small grocery store, must drive over 30 miles to the nearest Wal-Mart/HEB and almost two hours to any large market with lots of healthy choices. I am pinched on time. I do have a question? Does Thrive have any way to save a cart, send an automatic shipment? Or does saving to your favorites mean you can quickly add what you need to a new car? I am trying to automate as much of my daily living as I can. Thanks for taking the time to write this for those of us who are researching.
Tammy Kresge says
Hi Lindsey, I looked into this for you and yes Thrive Market does offer autoship for there products.
DEBRA MCMASTER says
Informative review. I would add to the Pros list that their packing is amazing. Our daughter sends us packages, and bread, crackers, etc have all arrived without a crumb. Our cats love the boxes and the packing material. I’m also skeptical about the “family in need”. When I saw that, I thought about friends who would love the products. But I know they couldn’t afford them.
Betty says
They say that every membership gives a family in need a free membership. I find that difficult to swallow. How can “a family in need” afford these prices? Granted you are paying for convenience $60 a year worth of convenience but a family that is having a difficult time would be hard pressed to pay these prices – that is why they don’t shop organic, Paleo, etc. they cannot afford it. Thrive should donate that money (or products) to a food kitchen where it would do more good.
Jen says
I actually was approved for a free membership, all I buy from them is nutritional yeast, Brami Lupini snacks and Wonder noodles. Pretty much everything else I can get in store. Their prices are not comparable to in store verses having them right away when you purchase in store.
KC says
I qualify for the family in need membership, (Thank you to the people who pay and Thrive!), I am a disabled veteran. My son and I have to eat clean/organic/gluten free, for health reasons, we have no choice. The prices at Thrive are cheaper for us than the stores in our very expensive state, and they have things we need that I can’t even find in our stores. Thrive makes it possible and affordable for us!
KD says
Thrive Market should definitely offer free shipping on all orders with that high of a membership fee. Thanks for this review!!
Mary Ann says
I just want to say that I signed up for the free 30-day trial. I wasn’t super impressed but decided to give it a year to see how I liked it. I didn’t find their selection to be that great and – as you mentioned – the prices really aren’t any more competitive than the stores (or frankly Amazon, Target, Instacart delivery). So after a year I decided to cancel my membership – not worth paying $60 a year for access to the site since I already pay for Amazon Prime and don’t have to pay anything for Target delivery. This is where my opinion of Thrive truly dropped – you can’t cancel yourself on the website or in the app. You have to contact them. So I did – I live chatted. After repeated hard sells from the chat rep they finally confirmed she would cancel it and said I’d get an email confirming it within a few minutes. Did I get the email? Nope. Was my subscription cancelled. Nope. So then I had to reach out to them by email. What response did I receive, “We strive to respond to all inquiries within 6 hours. We occasionally receive a high volume of requests from our members and it may take up to 24 hours for us to read and respond to everyone. If you need immediate assistance, we are online 24/7.” with a link to the live chat app. Nope. Not okay. THEN I had to call them – and of course waited on hold – being directed to ‘live chat’ or ‘text’ if I didn’t want to wait. I am suspicious of anyone who makes it this hard to cancel a membership.
Tammy Kresge says
I’m so sorry that happened to you. I still have my membership so I haven’t had the experience with trying to cancel. But I agree that making canceling easy needs to be a priority with all of these companies. Thanks for your feedback.
Parson says
You said they don’t offer perishables but I saw options to buy meat. Is this new?
Tammy Kresge says
Yes that is new. I haven’t tried their meat services yet.
Shannon Schell says
I would also say that folks should mark a calendar reminder for that $59.95 renewal fee. It can smack your account just when you least expect it! Don’t forget too that they’ll offer “free with purchase” frequently. I’ve received chips, laundry soap and lots of other things just for ordering items I normally was buying.
Tammy Kresge says
That’s really good advice!